& why
What I Do
INSIGHT
Understanding your audience's emotional motivations and challenges is what allows us to craft a compelling message and identify opportunities that your competitors may be missing.
I use creative research techniques and custom visualizations to give you an edge that will change the way you think about your audience—and how they think about you.
STRATEGY
Knowing your audience goes hand in hand with understanding your competition and identifying the opportunities your business needs to grow.
Growing your business is a challenge that takes creative problem solving and out-of-the-box thinking. Building on your audience insights, I'll help you craft a winning positioning strategy to quickly put your business in a growth state.
DESIGN
The pride you'll feel seeing your brand come to life with gorgeous visuals and thoughtful design elements will make you want to shout about it from the rooftops!
From your logo and website to social media and marketing materials, enjoy peace of mind knowing your brand looks good in all the right places with a consistent visual identity.
About Me
About Me
I've developed logos and visual identities for over 200 businesses and non-profits, and while I enjoy a broad range of experiences, I'm most passionate about working with those driven by a sense of purpose and service to their communities.
I've worn a lot of hats and spent time as a video production assistant, sandwich delivery driver, grocer, pizza maker,and songwriter before going all-in on my lifelong obsession with branding and advertising.
In 2018, my wife, Lizzy, and I realized our dream of working from the road as full-time digital nomads, exploring the United States in a 1984 Rockwood motorhome. As of 2020, we call Charleston, SC home.
When I'm not in work mode, you’ll usually find me playing guitar or dancing with my daughter to Raffi songs.
Testimonials
Emily Paris
Elevated Relationships
Troy is patient, thoughtful, and incredibly kind. His ability to comprehend and conceptualize his client's vision through a few questions is truly remarkable and there is a thoughtfulness in his process. He listened to everything I had to say. I’m so happy with my logo and my clients love it. I highly recommend him for all of your design needs.
Ashleigh Tatarczyk
Urban Sol Energy
Troy not only delivered an amazing brand identity package, he actually made me see my business and myself in a new light. He helped me rediscover why I got into the solar business in the first place. Thank you so much for your support with getting my brand and business personality out there. You've been instrumental!
Jared Simmons
Outlast LLC
Troy was a genuine pleasure to work with. He took great pains to understand what our brand was about, communicated clearly on the timeline, and delivered a product that was beyond our expectations. I recommend him highly and will definitely work with him again should the need arise.
My Work
